Director, Audience Marketing
Company Overview GovCIO is a team of transformers--people who are passionate about transforming government I.T. We believe in making a difference by developing digital strategies and delivering the technology-related innovation that improves governmental operations each day. But we can't do it alone. We welcome and nurture an inclusive and diversified work culture. Because different backgrounds, experiences, abilities, and perspectives make us better decision-makers, problem solvers, and creators. We're changing the face of I.T. - from our diverse staff to the end-products we develop. And we're excited to expand our team. Are you ready to be a transformer? Position Overview GovCIO Media & Research is seeking an experienced Director, Audience Marketing. Applicants must have proven email marketing and lead generation skills, and proficiency in Marketo and Google Ads. As the Audience Marketing Director, you are proactive, solutions-oriented, and data-driven. You're best suited for this position if you enjoy working in a fast-paced and collaborative environment with an interest in media, technology and/or federal government. Responsibilities Maintain the overall health of our Marketo instance and integrations. Must understand data and reporting within the Marketo platform. Create and deliver regular email marketing communications such as event invitations, product emails, special edition newsletters and nurture campaigns to different audience segments in our subscriber database. Help expand and maintain our lead generation strategy for sponsored products and campaigns, monitor progress, and implement new tactics. Assist with creating and maintaining the publication's audience growth strategy and implement subscriber acquisition tactics. Coordinate with different implementation teams working on the same project. Communicate updates to ensure internal and external metrics are met. Provide the Senior Director with regular reports on email campaigns, lead generation, and audience acquisition. Provide Account Manager with data for client reports. Requirements 5-7 years of relevant marketing experience 2-3 years of experience using Marketo Exceptional copywriting skills Experience with project management tools like Trello or similar Paid social media experience Preferred qualifications Marketo Certified Expert (MCE) Google Ads certification Google Analytics certification Experience in a media organization is a plus Experience with the federal government audience is a plus
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Salary Range:
$80K -- $100K
Minimum Qualification
Brand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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